Science Communication

Methodology, knowledge and creativity are the building blocks leading to the big discoveries in science. But behind every scientific achievement, there is a story, and it is often that story that people want to hear about. Stories are powerful. Several studies indicate that storytelling is a more effective way of Read more…

Effective and clear science communication is essential for human, animal and environmental health. Science is getting harder to read, even for scientists. The overuse of acronyms, abbreviations, jargon, and long sentences make academic writing impenetrable for the wider public and non-specialists in general, including researchers from other fields. But science Read more…